Job searching tip #1 reiterated the fact that the life cycle of a job search is like running a campaign. To be successful, it must have a clear vision, strategy, direction, and a defined outcome. (http://bit.ly/2kPmGXw)
Job searching tip #2 stressed the importance of a powerful résumé. A powerful résumé ensures you are included in the YES group vs the NO group. (http://bit.ly/2hetug3)
Job searching tip #3 – NETWORKING!
Are you aware that up to 80% of all available jobs are never actually advertised? The recruitment industry refers to it as the “hidden job market”. The remaining percentage of jobs are openly advertised on various job boards such as Indeed, Workopolis, Monster, etc. and frequently on the company’s website. It is also a fact that given a choice an employer will hire an individual they know or that has been referred by someone they know and trust. According to a new LinkedIn global survey results, almost 80% of professionals consider professional networking to be extremely important to a career success. In 2016 – 70% of people that were hired at a company had a connection.
A professional network is important for a few reasons. It is used by business individuals to:
- Establish and maintain professional contacts
- As a way to either find work or get ahead in a career or business
- To gain valuable resources
- To take advantage of a variety of opportunities.
According to LinkedIn Managing Director Clifford Rosenberg, in an interview by AAP in 2010, “This is really a call to action for professionals to re-address their use of social networks and begin to reap as many rewards from networking professionally as they do personally.” Businesses mostly depend on resources and information from outside the company in order to get what they need- they need to reach out and professionally network- to employees or clients.
Nardi, Whittaker and Schwarz (2002) point at three main tasks in order to keep a successful professional (intentional) network: building a network, maintaining the network and activating selected contacts. They stress that networkers need to continue to add new contacts to their network in order to access as many resources as possible. To maintain their network through staying in touch with their contacts. “This is so that the contacts are easy to activate when the networker has work that needs to be done.” (http://bit.ly/2yjWXv5).
Networking opportunities occur on an ongoing basis. It does take time and commitment to build and maintain a network. Your immediate networking contacts include your friends, neighbours, school mates, colleagues, immediate and extended family members, former and current employers, former and current individuals you worked with, class mates, members of clubs, organizations or professional association which you belong to, your business references, even the post man or the gardener. Besides those whom you know, it is an excellent idea to join networking groups that are the best fit with your goals, as well as attending as many job fairs as possible. Set aside time daily to keep in touch with those you have established contact with, and to constantly reach out to new ones. The people to network with are all around you, all you need to do is reach out and share with them that you are job searching.
Susan Adams, a Forbes Staff wrote an article called “Seven Ways to Make LinkedIn Help You Find A Job” (http://bit/ly/2hzvmMO).
Lour Adler, CEO and founder of The Adler Group, the author of several books on the topic of employment, wrote an article about it in LinkedIn. Lou stresses that networking must represent 60% of your job searching, that you need to make between 10-15 contacts weekly telephonically and convert these into a minimum of 5 – 6 in person meetings. “Networking” says Adler, “is about meeting people you know who can vouch for your past performance and connect you with people you don’t know” (http://bit.ly/2yr9WZc).
Joel Garfinkle has 17 years experience in the job search and career transition field, has written 8 books and over 200+ articles on job searching, career transitions and finding/landing your dream job, in an article called “Key to a Successful Job Search: Networking Your Way into a Job”, stresses the fact that networking is not about who you know, it is about what you know, and that networking is the most effective method in your job search, giving you your ultimate goal – landing the job. (http://bit.ly/2hvCQ7d).
LinkedIn is one of the most powerful professional networking tools available today, with millions of professionals using it world wide on a daily basis. Each connection is connected on an average with 500 connections which you could tap into. Therefore, 100 connections give you a potential of additional 50,000 connections. Simply incredible! In case you are interested in a position with a specific company one of these connections may have a connection which works there or is associated with that company. That connection could make an introduction and ultimately land you the position you are seeking. Several of my connections continuously introduce me to individuals they believe may benefit from the connection. By now Controllers On Call has placed several of these individual in either full time or contract positions. So, what is the harm in connecting? Why not take full advantage of LinkedIn? Aside from posting ads to attract candidates, hiring managers as well as recruiters use LinkedIn today to look for suitable candidates. As a recruiter, I am constantly astonished when I do not find a LinkedIn profile of a job seeker.
Bottom line: Job searching is a process with many steps and components. Networking is one of the most important strategies to finding employment today. Go ahead and spread the word to all of those that you know, i.e. your networks, for the simple reason – you never know who knows whom. Set up a powerful profile on LinkedIn, keep it always current and most importantly connect with as many professionals as possible in your field!
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